Online Reputation Management
22.02.2010
When potential customers use a search engine to look up your company name, are they seeing too many negative websites with bad reviews of your services or products? Would you like to have more positive results in search engine top ten rankings? Your business may be losing millions each year due to negative search engine results.
Online reputation management is the process of following online references to a brand, company, person, or service while having a plan in place to deal with any negative feedback. Think of it as a three-step process (though they may not always occur in this order):
1. Monitor – Maintain an ongoing system for researching and keeping track of public perception
2. Evaluate – Consider individual feedback, as well as the source, outlet, reach, and timing to come to a decision about the risk
3. Act – Based on your evaluation, comment, rebut, draft a formal response, or simply ignore what has been said
Because communication is now faster and more readily available than ever before, it’s critical to stay on top of your online reputation. We aggressively counter negative or incorrect content about your business on the Internet.
If you need help with your online reputation, please call us.