When potential customers use a search engine to look up your company name, are they seeing too many negative websites with bad reviews of your services or products? Would you like to have more positive results in search engine top ten rankings? Your business may be losing millions each year due to negative search engine results.
Online reputation management is the process of following online references to a brand, company, person, or service while having a plan in place to deal with any negative feedback. Think of it as a three-step process (though they may not always occur in this order):
1. Monitor – Maintain an ongoing system for researching and keeping track of public perception
2. Evaluate – Consider individual feedback, as well as the source, outlet, reach, and timing to come to a decision about the risk
3. Act – Based on your evaluation, comment, rebut, draft a formal response, or simply ignore what has been said
Because communication is now faster and more readily available than ever before, it’s critical to stay on top of your online reputation. We aggressively counter negative or incorrect content about your business on the Internet.
If you need help with your online reputation, please call us.
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.
If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.
Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites.
Here are some reasons why you should consider using social media:
- It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
- It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
- It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
- It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
Social Mojo Co. can help you plan and execute a succesful social marketing campaign that will keep your supporters informed about your brand and engaged into your corporate activities. Contact us for a free phone consultation or we can dicuss your project in person over a cup of coffee in case you are from the Halifax area.
Have you ever wondered what makes a great web site?
We think it should be sexy – but not too revealing; it should be informative – but not overwhelming; and consistent – but not boring;
Whether you’re a small business, large corporation, or non-profit organization, our innovative web development services can help you meet your objectives in the competitive marketplace that is the World Wide Web today.
A website’s launch is only the first step in its lifetime. We’re here to ensure that site evolution is well supported. Our proven management protocols enable you to raise support tickets or change requests simply, ensuring your needs are met quickly and efficiently.
We’re always available to advise you on the best route to online success, traffic generation, and goal conversion. And if you are in the Halifax area, let’s meet over coffee to discuss your project (free of charge)!
We love web design, and pride ourselves on approaching every project with passion, research, and unique creativity.
Social Mojo Co. is customer-focused, ensuring you are always in touch with the process and progress of your website, and can contribute right up to its launch.
